Training Module 5: Understanding the Market
Wills, Carol and Elaine Jones.
January, 2016

Training Module 5: Understanding the MarketThis is the fifth book in a series of seven training modules titled Developing Leadership and Business Skills for Informal Women Workers in Fair Trade.

(view complete list in the series)


This module focuses on understanding the fair trade market and has four main objectives:

  • To enable participants to learn about the market, marketing, market research, and how best to get to know their customers.
  • To create awareness of the meaning of Fair Trade and the Fair Trade market and of the principles underpinning Fair Trade.
  • To teach participants how to cost and price products correctly.
  • To enable participants to discuss what is involved in attending a Trade Fair and provide some useful tips.
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