Training Module 5: Understanding the Market
Wills, Carol and Elaine Jones.
This module focuses on understanding the fair trade market and has four main objectives:
- To enable participants to learn about the market, marketing, market research, and how best to get to know their customers.
- To create awareness of the meaning of Fair Trade and the Fair Trade market and of the principles underpinning Fair Trade.
- To teach participants how to cost and price products correctly.
- To enable participants to discuss what is involved in attending a Trade Fair and provide some useful tips.
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