News

Date:
2 November 2011
Country:
Pakistan
Title:
Empowering Women: Crafting Fashion
Publication:
The Express Tribune
Reporter:
Taha, Hani .
Description:

Heritage crafts have taken a sudden and much needed turn towards fashion. Whether it’s the collaboration of the government organistation Aik Hunar Aik Nagar (Ahan) with designer Sahar Atif and the subsequent exhibition at the PFDC Sunsilk Fashion Week last year, or the Saarc initiative Saarc Business Association of Home Based Workers (Sabah) portraying their recent collection at Nepal, those working for the revival of craft have understood the need to marry heritage with fashion to create a viable product. The Express Tribune speaks to Saad Khan, CEO of Sabah Pakistan, upon his return from a fashion showcase in Nepal about female empowerment through craft and its future in fashion.

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